Dotmailer, one of the leading email platforms, this year announced its three new features “Lead Scoring”, “New Landing Page Builder”, and “Liquid Script for Advanced Personalization”.
Lead Scoring
This feature allows the marketers to give scores to their contacts based on the behavior and engagement of marketing campaigns and websites. This new tool can also segment & enroll new contacts, personalize relevant content to these contacts & help in arriving at a decision. Lead scoring will help marketers to drive effective lead nurturing programs.
Landing Page Builder
This feature is similar to EasyEditor as it contains the same drag & drop functionalities. The editing option appears as soon as the landing page gets published. Once developed, the landing page can be hosted on custom domains too.
Liquid Script for Advanced Personalization
Personalization in Dotmailer was already available, but the addition of liquid script markup language made it all the more efficient.
- Dotmailer offers flat database solution but with some extended solutions like documented oriental database. It can also be used to store web visits, cinema trips, travel destinations, academic paper attribution, etc.
- Liquid markup is ready to use in the email and landing page’s HTML. It also allows pulling out the data from the contact records and accounting level documents.
Great set of features! We are sure it will add a great deal of value to Dotmailer users.
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